How to shop the trends for women over 40

Women over 40 can look fabulously trendy. Take a look at my tips on how to shop the fashion trends and look age appropriate.

How to shop the trends for women over 40 - fashion for women over 40 Tracy Gold tells you how to shop the trends for women over 40.* Online Image Makeover for personalised tips

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About the video:

Do you want to look fashionable and age appropriate? In this video, I am going to tell you how to shop the fashion trends for a fabulously fashionable over 40 style.

Many women over 40 want to look fashionable, but they are afraid of trying to look too young and trendy. Now I don’t know about you, but I am over 40 and am certainly not ready to give up on looking fashion able and expressing my personal style. There are no real rules about what is and is not age appropriate, but I am going to give you some tips to help you feel more confident to shop AND wear the trends you really love.

1. Shop the trends you love

Familiarize yourself with the fashion trends and then choose the ones that you love and want to wear. You can use your favorite magazines, pinterest, this Youtube channel etc. Everyone doesn’t have to wear the same things. These days there are so many trends to choose from.

2. Shop the trends that reflect your personal style

Dressing for your personal style is the biggest trend. This is great because it means that you can make the trends you own.

For example, I love the rock chic look because I always like to have a bit of an edgy look to what I’m wearing. Now I won’t wear it like this, but I add elements of this look to my otherwise feminine look.

3. Shop the trends that suit your body shape

If you dress for your body shape, you will always look fabulous. Choose the trends that work for your shape or wear the trends in a way that does suit your body shape.

For example… the cut out shoulder, off the shoulder trend is great to broaden your shoulders to balance your hip, but if you are busty and the off the shoulder look doesn’t work for you, you can look for a version that will allow you to wear a bra.

4. Shop the trends that suit your life style

This is where the practical aspects of dressing comes into play. Some trends are just not practical to wear, depending on your life stage. But if it’s a trend you love, you can adjust to better suit your life stage.

For example, you may be aware of my obsession with the colour red. I saw these boots at the Fendi Fall 2017 show and I fell in love. Now I can’t wear heels like that anymore, but I found this version, which has a flatter, more comfortable heel. It’s the same trend, but more suitable for my lifestyle. This also means that I will get a lot more wear about these boots because I can comfortably walk in them every day.

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