One-on-one Personal Branding Packages


Discover your unique personal brand with Tracy Gold

It is Tracy’s belief that the way we choose to present ourselves says a lot about who we are. This seems to have the biggest impact in our professional lives, where first impressions are often lasting ones. In today’s highly competitive job and business market, we cannot afford to ignore this.


In her extensive work with people from all walks of life, Tracy has discovered a growing need for individuals to create a personal brand that reflects who they are in an authentic and integrated way. A personal brand need no longer be a mask or a front, but should be an accurate reflection of a person’s confidence and the value that they add to their working environment.


The following one-on-one sessions are especially designed to assist you to discover and create your unique personal brand whilst upholding the professional image of your company. You can select one, two or all three of the following phases or chat to Tracy to arrange a customised session to best suit your individual needs.


1. Personal Brand Assessment:

The assessment will assist you to do the following:


• Assess your existing personal brand and understand what it says about you.

• Explore the image you wish to portray.

• Discover your unique value proposition and portray it effectively.

• Align your personal brand with your core values.

• Align your personal brand with the brand and values of the company that you work for.

• Determine what impression others have of you - Tracy Gold will interview 5 chosen individuals.

• Explore processes and strategies that will assist you to create the perception that you wish to achieve.


Cost: R5 700.00

Time: This assessment can be done in one day or over several shorter sessions, spread over a period of one month.


2. Personal brand implementation for women:

This process will give you the skills to project your personal brand with your outer appearance.


Projecting your personal brand with your choice of clothing:

• How to select colours and styles that project the image you wish to portray.

• How to select clothing and colours suitable for various situations and the different roles you play.

• How to dress to best suit your body shape.

• 2 hour personal shopping session to assist you to create the desired look.


Projecting your personal brand with your make-up:

• How to make the most of your features with good use of make-up application.

• Simple 10 step make-up lesson to teach you to apply your own make-up.

• A shopping trip to purchase make-up you need.


Projecting your personal brand with your hair style:

• How to manage and style your own hair.

• Includes a cut, blow dry and style.


Progress and support:

• Three scheduled 30 min telephonic or skype follow up sessions with Tracy Gold for support and feedback on your progress in implementing skills learnt.


Cost: R9 120.00

Time: One day

Progress and support sessions will be spread over a period of one month.


Products and clothing are not included, but advice on any purchases will be given to ensure your purchases best suit your needs.


3. Personal brand implementation for men:

This process will give you the skills to project your personal brand with your outer appearance.


Projecting your personal brand with your choice of clothing:

• How to select colours and styles that project the image you wish to portray.

• How to select clothing and colours suitable for various situations and the different roles you play.

• How to dress to best suit your build.

• 2 hour personal shopping session to assist you to create the desired look.


Projecting your personal brand with your hair style:

• Selecting a hair style that suits your overall image.

• Includes a cut and style.


Progress and support:

• Three scheduled follow up sessions with Tracy Gold for support and feedback on your progress in implementing skills learnt.


Cost: R7 980.00

Time: One day

Progress and support sessions will be spread over a period of one month.


Products and clothing are not included, but advice on any purchases will be given to ensure your purchases best suit your needs.


Professional profile pictures and corporate headshots


The impact of a bad profile pic is often overlooked. In today’s times, a professional profile picture is the first thing that prospective clients, employers and business contacts are judging you on. Whether you are an entrepreneur, a consultant, an employee or a job seeker, your profile picture is the first touch point for that all important first impression.


Tracy Gold collaborates with a photographer Abigail K to bring a unique package that provides you with professionally styled photographic headshots. During the process, they teach you how to re-create your new look and share the essential tips for ensuring great photos every time.


This package includes:

  • Professional hair styling & makeup.
  • 1hr Advice on styling and wardrobe choice prior to shoot with Tracy Gold: She will ensure that your clothing choice is in line with the image you wish to portray. She will also give you tips on what works for you, what doesn’t and why according to your body shape, personality and personal style.
  • 30 minute mini photo shoot with 2 looks.
  • Camera coaching with Abigail K: She will teach you the poses, postures and other tips and tricks for getting a good shot every time.
  • 5 high resolution (Full size, 200 dpi) images from a choice of 15 edited images.
  • Online, password protected viewing gallery from which to preview your choice.


Cost: R2850.00 pp

Option to purchase more images at R250.00 each.

What a few of Tracy's clients had to say:

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Photographs taken by AbigailK


'I am undergoing a transition in my business and Tracy helped me with crystallising the “new me”. She was exceptional at understanding and translating what I wanted to represent into a functional, funky and super awesome look, without breaking the bank. I also loved her practical, creative and non-judgemental approach. She helped me to appreciate my body and really taught me some invaluable lessons on how to look good. She’s the kind of person who becomes an instant friend – thanks so much Tracy, you rock (did I mention that my husband is absolutely in love with my new suit).'


Shirley Manson-Bishop



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'What impressed me about Tracy’s approach to wardrobe planning is her unpretentious manner. On my first consultation, she was not judgmental at all. I was so worried she’d think I was this real prude, with no fashion sense to speak of. Instead, she probed my lifestyle, my likes and dislikes, how I like to be perceived, what I want to communicate, not once commenting on just how bad or how good my outfit I’d put together for our meeting that day was. I genuinely felt she was trying to get to know me in the context of my job but also to understand the person I am away from the glitz and glamour, when I’m just an ordinary mother and a wife with a busy household to manage. It was a refreshing experience to be valued as an individual with her own sense of style and purpose.'


Sonya Naude

Former Editor of Longevity Magazine


Have Tracy Gold contact you to discuss your enquiry

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